Wi-Fi Hotspots, Still Evolving and Growing Despite Lack of a Solid Business Model

29 SEPTEMBAR 2010

The hotspot market continues to experience strong growth in deployed venues and usage, driven largely by wireless and broadband providers embracing Wi-Fi both as a competitive differentiator and enhancement to core services. Despite the continued growth in hotspot deployments, the underlying business model has been in a continuous state of definition and development over the past decade, and remains a primary uncertainty in the future of the hotspot market, says In-Stat (www.in-stat.com).  

“We are a decade into the introduction of hotspot services and the market is still working out the revenue model,” says Amy Cravens, Market Analyst.  “Initially the market was based on pay-as-you-go revenues, with providers hoping it would evolve into ongoing subscriptions and corporate accounts.  And while there has always been a free access component, branded hotspot venues like McDonald's and Starbucks, have made free access pervasive, which may lead to a public that is resistant to pay.”

Recent In-Stat research found:
  • In-Stat’s consumer survey identified security concerns as the top barrier to hotspot usage. Other top concerns are service availability and costs.
  • Annual venue growth is expected to remain strong over the next several years, but will begin to slow in later forecast years.
  • Europe will account for 40% of worldwide venues in 2010.
  • By 2012, handhelds are anticipated to account for half of hotspot connects.  
  • Europe and North America are the largest hotspot markets based on usage (annual connects).
  • On a per location basis,  airport hotspot usage dwarfs all other venues with several thousand connects per month.

Recent In-Stat research

Worldwide Wi-Fi Hotspot Usage Soars, but is Model Sustainable?

 (#IN1004769WS) examines the worldwide market for public Wi-Fi access in hotspots (airports, cafés/restaurants/bars, convention centers, hotels, retail, marinas, outdoor hospitality, and public areas).  Included in the research is:


  • Worldwide market potential, usage, business models, and competitive analysis for the hotspot market.  
  • Worldwide venue forecasts segmented by region and type of venue.
  • Worldwide usage forecasts segmented by business versus consumer, by access device.
  • Equipment forecasts include a Wi-Fi AP forecast.
  • All forecasts provide aggregate and annual deployment numbers and are segmented by region and venue type.
For a free sample of the report and more information contact Elaine Potter, epotter@in-stat.com; (480) 483-4441.
 
To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=167 
 
The price is $3,495 (US). 
 
This research is part of In-Stat’s Wi-Fi Markets service which provides analysis of the market for Wi-Fi enabled equipment and attach rates in PCs, peripherals, consumer electronics, communications, and industrial applications, as well as services such as hotspots and in-flight broadband.

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